As an entrepreneur myself, I know all too well how easy it is to get swept up in the day-to-day hustle of running a business to the point where you’re so preoccupied with operations and doing the actual work you get paid to do, that marketing becomes an afterthought.
This approach to business puts us in a reactive position where we suddenly look at our calendar and realize… Uh, I have no work lined up in two weeks! Or… Thanksgiving is right around the corner and we have no promotion in place! Or… We need that press release to come out on Monday and we already missed the deadline! Being a reactive marketer can cause missed deadlines and opportunities.
If this is the way you operate, I’m willing to bet you’re in a constant state of overwhelm. It’s no wonder. When you’re always in reactive mode, your default setting is probably “stressed to the hilt.”
If any of this rings true to you, take a deep breath and try to understand it doesn’t have to be this way. Maybe you’ve been operating like this for so long you’ve begun to convince yourself it’s the only way; but that’s not true! All you need to do is take a proactive approach!
Being proactive can be as simple as pulling together a simple marketing calendar. You look six months ahead, identify any big events or holidays that are important to your business, and plan in the activities you need to best capitalize on those things.
For instance, I’m writing this post in July. It might seem too early to start talking about New Year’s goals, and it is! But, if you leave it until January it will be too late! So, you want to make a note in your calendar to start pushing out New Year content around the middle of December. When will you need to create your content so it’s done in time? You should probably get started in October. Maybe sooner if you need to pull in a graphics person or any other professional help. Schedule the time to make it happen, so you have your content ready to go when the time comes.
Why not start there? Set aside an hour or so of your time this week and look at those really big things on the horizon you definitely don’t want to miss out on. In the world of retail that might be Black Friday or Cyber Monday. If you’re a greeting card manufacturer, that would be Valentine’s Day. You get the picture. The idea is to carve out space to create those marketing campaigns and promotions you know you’re going to need, way in advance, so they have a chance to be effective.Don't be a reactive marketer and miss deadlines and opportunities.
Once you get the hang of it, start plotting out more marketing things to support larger efforts. This might be creating blog posts, press releases, or social media updates to coincide with your promotions.
If you find the whole idea of marketing your business like this to be completely daunting, get help! You know what you need to do to have a successful and sustainable business. It’s called marketing. So, go ahead and start looking for a team of experts who can help you. My team does this on a regular basis for our clients, and I would love for you to feel as in control with your business as they do.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!