Pinterest is fun. It’s amazing. It’s like a virtual file cabinet filled with great ideas, tips, resources and products to enjoy. Pinterest is also a notorious time-sucker and can be as addicting as Lays Potato Chips. Using Pinterest as yet another marketing tool for your business is a smart move; but making an effort to maximize your time on this powerhouse site is even smarter.
Anatomy of a Good Pin
To understand what works best on Pinterest, you must first understand the very basics of what makes Pinterest tick; the pins. Pins are the images you or your team add to the site in hopes of sparking interest and encouraging action. The currency of Pinterest is without a doubt the repin – so make your pins count. A repin is when someone else likes your pin enough to share it, or “pin it” to their own boards, thus exposing your information to their followers. Getting repinned is your business’ ultimate goal when using Pinterest as a marketing tool. In fact, more than 75% of all pins are actually repins; so it not only pays to pin well, but to provide good pinning material on your own site so others will share it to their accounts as well.More than 75% of all pins are actually repins; so it pays to pin well.Click To Tweet
To look at things a little deeper; the act of “pinning well” starts with an image. This image, one that is linked to your website or blog, needs to be crisp, clear and eye-catching. Digging up “just any ole’ picture” might seem like a good idea, but the world of Pinterest is cluttered and noisy; and those who take the time and effort to pin only high-resolution, good quality images are more likely to get attention. Invest in high-quality images on sites like iStock, BigStockPhoto or Getty Images to guarantee eye-catching images that are critical to getting noticed on this social media channel.
Another popular and effective pin is the text-based image pin. This pin is still photography based; but via third party tools like Canva or Picmonkey, text has been added to share the purpose of the pin or offer teaser information. Sites like Morgue File and Pixabay are great places to locate free, non-attribution images with very simple backgrounds that make the perfect backdrop for text. But even if you are using simple images, good photos are a must. Pinterest is, above all else, eye candy.
Another popular and effective pin is the text-based image pin.
It isn’t always clear what makes things “go viral” on social media; but on Pinterest, it’s fairly easy to figure out just what it is that makes a pin instantly repinnable. Things like DIY, recipes, and home décor are hot commodities on this site, but it has also become an excellent place for business and consumers alike to discover tips for their business, solutions to business issues, new thought leaders to follow, and ideas that could take their business efforts to the next level.
Final Tip for Pinterest Success: When pinning for business, be sure to add a description to your pins to help clarify what it is about. Make the description as compelling as possible, and include a link back to your site. The key is to catch the eye of potential clients and make them want to click on your image to find out more, share it, and ultimately follow it back to your website.
If you’re still trying to figure out how to navigate the social media highway, let us know. Contact us today for a complimentary 20 minute consult to see how we can help you become more visible online!