Are You Intimidated by Search Engine Optimization?

Is your WordPress website set up for SEO? Or does the mere thought of the term “SEO” or “search engine optimization” make your head spin or want to pop? I’m not talking about the type of SEO companies promote promising to get you on the first page of Google. I’m talking simple, but effective SEO that will improve your results in Google based on keywords, your company name … that sort of thing. Depending on your industry, the first page of Google simply might not be a realistic goal. At least not to get there and stay there. Improved results on Google, however, IS a realistic goal; and it’s not that difficult to achieve.

What’s that you say? It’s not difficult? Tell me more!

I already did, but will say it again … Use a marketing support specialist to set up and configure SEO on your WordPress site with the Yoast SEO plugin!

Yes, it’s that simple. And the Yoast SEO plugin makes it so!

The Yoast SEO Plugin has a fairly simple and straightforward configuration process. It works best with Google Analytics and the Google Webmaster Tools, and once the configuration is done it’s a simple process to optimize each page and post as you create them.

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Yes, you could configure the plugin yourself, but it IS a technical process with lots of bits and pieces; so if you’re not comfortable digging into all of the technical bits and pieces … or simply don’t have the time or patience to do it yourself, have your marketing support specialists do that part for you. You can take over the easy part of optimizing each page and post going forward, or you can continue to have your marketing support specialist do it for you as part of the process when they set up and publish your blog posts for you.

So don’t let the term SEO make you shiver or cringe. It’s not as complicated as some companies would like you to believe.

If you don’t have a marketing support specialist and would like to chat about the benefits of SEO or have us install and configure the plugin for you, contact us to schedule complimentary consultation to see how we can help and if we’re a good fit.