You’re swamped with work, so you let your blog go a couple of weeks or even months without publishing anything new. You have no time to Tweet or post any updates on your Facebook page. No time for networking. No updates on LinkedIn …
Then the phone stops ringing.
Then your sales and prospect funnels dry up, and you discover you have nothing lined up for the next several weeks … maybe even longer.
It’s time to start pumping out those blog posts and get back out there on social media until you get some new leads.
Then, before you know it, you’re booked solid again, so you throttle back on your marketing efforts until business dries up again.
I see it all the time. Business owners come knocking on our proverbial doors during the dry periods to get them back in the marketing game because they’ve failed to consistently market their business, all year long.
Marketing this way is completely ineffective. And definitely NOT cost effective. The time to market is when the pipelines are full and you’ve got a steady income. Not when business is slow and you’re close to having more going out than you have coming in. Investing in marketing assistance during the “fat” times will keep things steaming along so the “lean” times aren’t as lean.
Owning a business can often be feast or famine; and for that reason, you’ve got to keep your company in front of potential clients on a consistent basis, at all times—not just when you need the work. You may “think” social media isn’t resulting in any ROI, but it is! It’s just not always visible at the start … it takes time, but rest assured, you are building relationships, which is how you gain leads and clients.Keep in front of potential clients at all times—not just when you need the work.
But how do you do it? How can you sink all of that time and effort into marketing when you’re swamped?
It’s a classic catch 22. But it is possible (and necessary) to successfully promote your business on an ongoing basis.
Here are some ways to easily squeeze in a little marketing here and there, no matter how busy you are.
Make a plan and do it. Determine how much time you can dedicate each week to marketing your business, and make a point of doing something – no matter how small, to promote your business within that time. Even if it’s only an hour a day or an hour a week, do something.
Schedule your social media. If you can find 30 minutes or an hour somewhere during the week (maybe on a Friday afternoon?), use it to write and schedule your social media updates for the week. Facebook Pages allow you to schedule your updates, or you can use a scheduling app like CoSchedule or HootSuite to schedule posts and updates across all of your social media platforms.
Remain engaged in the online community. If you don’t have the time to be posting original material on your blog or on your social media accounts, find a couple of minutes a day to engage with your online community. Whether it’s Retweeting some interesting Tweets, commenting on the odd Facebook post, or “like”ing/sharing a Facebook or LinkedIn post or two. Consistently (yep, there’s that word again) posting and sharing and liking content that provides value and benefit keeps you top-of-mind in your community. If you stay in front of the eyes of your audience, people will remember you when they start looking for the services you provide. I know I say this a lot (I should probably get it printed on a t-shirt!), but More eyes on your stuff = more visibility. More visibility = more clients!More eyes on your stuff = more visibility. More visibility = more clients! - Terry Green
Get help. This is probably the best idea of all. Find a team of professionals (cough cough, nudge nudge) who can take care of the marketing for you. Why struggle to find time doing the things you shouldn’t be doing in the first place? Those things you shouldn’t be doing, don’t know how to do, or flat out don’t want to do, when you can have a team of virtual assistants at your disposal. A team that can post social media updates, write/publish blog posts and keep your ezine published on a regular schedule for you – even during the times you’re super busy so your business is continuously being promoted. If you think you can’t afford a VA team, think again. Can you really afford NOT to have one? Remember those really lean times ;). Stop looking at working with a marketing support expert, a VA, a team … whatever it is you choose, as an expense, and start looking at it as an investment in your business. If it’s not getting done, then someone needs to be doing it!
You don’t need a hundred-page marketing plan to successfully promote your business. All you need is a steady amount of effort on an ongoing basis. Then, before you know it, you’ll be out of that cycle of “work work work work, search for work, repeat!”
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!