As you’ve heard me say a few times before, video marketing is here to stay, especially when it comes to livestreaming. It seems as if every platform is offering livestreaming in one way or another, which makes it super easy to get out in front of your target market and ideal clients using video.
While Facebook Live is the most well-known and widely used platform, you can go live on Twitter, Instagram and even YouTube. Livestreaming has removed a lot of the fear and dread associated with getting in front of a camera because we know it doesn’t have to be perfect, and it’s much easier because livestreaming can be done using something as simple as our smart phones. No more need for fancy video or recording equipment. It might take some getting use to before you’re totally comfortable in front of a camera, but you will. I have, and actually find it a lot of fun … especially now that we are able to do a split screen and go live on Facebook with someone else like we were able to do with Blab.
I’d like to take it a step further, and broach another subject I speak about quite often. Repurposing your content. Let’s use Facebook Live for example. Most people go live on their business pages. Of course you can just leave your video on your business page and hope others see it, or you can share it. You can share it to your Facebook profile, and to any FB groups you belong to, as long as it is acceptable in the group rules. But that’s not all you can do. Once you record your video and it’s published on your page, download it to your computer so you can repurpose it elsewhere. Embed it in a blog post, upload it to YouTube, strip the audio out and add it to SoundCloud. You can see how I’ve done that with a few Blab shows here. You can also pull out bits and pieces of the video and upload it to Instagram. There are lots of things you can do to repurpose your video, so I hope you pick at least one way to start.Repurpose your videos for more marketing mileage!Click To Tweet
There are also a couple of ways to automatically repurpose your video if you’re up for it and really want to get the most mileage out of them.
Repurpose is for Facebook Live to YouTube automation. [The link IS an affiliate link, but it’s not mine] And if you scroll down the page, you’ll see the SimpleSocialPress plugin, which automatically publishes all of your Facebook Live videos and comments to your WordPress blog. If you’re really into getting all you can out of your videos, These two resources will save you a lot of time.
So I encourage you to start repurposing your videos so you can get more marketing mileage out of them. And if you aren’t doing live video yet … now is a good time to start!
Also published on Medium.
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