Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our ideal client.
However, there is so much content “out there,” that it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we are trying to fill. This is simply one of the hard truths about doing business in a virtual world.
While we can’t stop or remove all of the other marketing messages taking up space in all of our favorite social media streams, there are still a few things we can do to help OUR own marketing messages stand out and reach the eyes and ears of our ideal clients. We can mix it up!
Mix up your marketing message by adding audio and short-form video.
If you’re already incorporating audio and short-form video into your marketing message, bravo! You can probably stop reading right now and go on to your next task for the day. However, many of you are not. I’ll even belly up to the bar and admit that this is definitely a “do what I say, not what I do” type of message, because I’m not doing it either. Yet.Consider mixing up your marketing message by adding audio and short-form video.Click To Tweet
Not everyone consumes content in the same way. Some people are readers (me), some are listeners, and some need as many of their senses working at the same time – so they get more out of video.
A great way to see what types of media your prospects and ideal clients use to consume content is to take a look at their social media accounts and see what they are doing. Are they using video? Audio? Text? Text Graphics? Chances are, they’ll be offering their own content to their audience in the way they consume it best.
So, my challenge to you this week is to mix it up a bit. If your marketing message has primarily been text-based, throw in an audio piece or a quickie video … maybe using something like Facebook Live.
When you do, stop back over here and leave a comment with the link to your video so we can take a look!
Also published on Medium.