What’s the best way to find out the wants and needs of your ideal client? What’s the best way to find out what burning questions are keeping those same clients up at night? What’s the best way to ask your clients what your business is doing right, and what it’s doing wrong?
Sounds simple right? But when you tally up the time and effort it would take to connect or contact each and every one of your clients to ask these questions, the task suddenly seems daunting and way too time-consuming. But wait, there is an easier way.
Conducting online polls and surveys has been a useful way for businesses to collect information for years, but it’s one many business owners often neglect to take advantage of. Thankfully there are lots of sites and programs available to make the process of collecting and sifting through information easy, painless and efficient. Here are 4 to whet your whistle …
Polldaddy: Polldaddy lets users create powerful and easy to use surveys that supply quick audience feedback. Polldaddy’s Pro version allows for unlimited surveys and unlimited responses. Use the survey editor to create surveys quickly and easily, and collect responses via your business’ website, email or on your iPad or iPhone. Users can also watch the results in real time as they come in, as well as create quizzes to test their customer’s knowledge. Polldaddy offers the option of exporting raw data to Excel, PDF, CSV, Google Docs, and XML format as well. While it does have a free basic account, their Pro Plans range from $200-$899 per year.
Survey Monkey: SurveyMonkey lets business owners create surveys and get answers from a specific target market. The basic account is free, or users can upgrade for more powerful features. Whether you need to create a simple poll or an in-depth market research initiative, SurveyMonkey lets users create any type of survey with its powerful and easy-to-use survey builder. SurveyMonkey polls include the option to create 15+ customizable question types, add logos or utilize their mobile app. Surveys can also be sent out via mobile, web or social media. AND, SurveyMonkey polls integrate with MailChimp, Eventbrite and much more. Their Basic plan allows for 10 questions, 100 responses and basic email support. Their Pro Plans range from $300-$780 per year, and allows for 1,000 to unlimited responses.
Facebook – Ask your target market questions on your Facebook page using the “Question” tool.Ask your target market questions on your Facebook page using the Question tool.Click To Tweet
WP–Polls: A free WordPress Polls plugin, WP-Polls is a wonderful tool for creating quick polls and survey forms for your visitors. Users can create polls to appear on widgets, posts and pages; another great way to find out what your visitors want.
NOTE: The rule of thumb with online surveys for your business is to keep it short and simple. Your customers and clients are more likely to complete a survey when they know it won’t take more than a minute or two. Recommendations include short surveys with one common topic, short succinct wording, and a multiple-choice format.