I became friends on Social Media with a gentleman I met briefly at a conference a while back. After we’d been Facebook friends for about 6 or 7 months, I realized I didn’t know him any better then, than I did when we first met. I didn’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
Social Media Marketing is awesome, and Facebook is a great place to market your business. But if you look closely at the term, “social” is the first word. It’s Social Media Marketing, not Broadcast Media Marketing. I say broadcast media marketing because that’s really what you’re doing when all you do is promote your business. I don’t know about you, but I want to get to know people. And I can’t do that if the only thing being posted is about your business.
People use the Internet and social media for more than just information. They also use it for fun and entertainment. Don’t forget to have a little fun with your followers and subscribers. Show a little of your personal side. Be authentic.
Yes we use social media to promote our businesses; but we are our businesses, so we need to be promoting ourselves as well. As I said, the key word in social media is “social.” It’s about building relationships by being social. The only way you can do that is if you let people get to know you … the real you. Once people start getting to know you, they begin to like you and trust you. It’s that age old “know, like and trust” factor we are always hearing and talking about. When people know, like and trust you, then (and only then) they will buy from you.
It’s not difficult to have fun and do business at the same time. In fact, it will make doing business a lot more palatable if you add a little fun into the mix. Think about the social media posts you respond to on a more regular basis. I’ll bet they are the fun ones. The ones asking you about the most recent movie you saw, whether you prefer beer over wine (or for most women, anything about wine 😉 ), or the picture of that absolutely adorable puppy or kitten someone just posted. Yep … the fun ones. These are the ones we seem to respond to the most.Make social media fun! Let people get to know the real you. Be personal. Be authentic. Have fun.
Giving your followers a glimpse into your lives as people, allow them to form a more personal connection with you … a connection that will draw them in and, hopefully, make them want to get to know more about you and – ultimately, about what you do.
So the next time you’re on social media … don’t get so embroiled in promoting your business that you forget about showing your fun side. Let people get to know you, the real you. Have fun with your followers. Get personal. Be authentic and have some fun. Your followers will thank you, and you’ll build relationships along the way!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!