How confident are you in your digital marketing strategy? If you aren’t sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in this area. You just have to learn how it’s done.
All your marketing on the internet should cultivate an eager awareness about your brand. Your fans should be excitedly awaiting your next video or blog post. This sort of attention might take time to develop and build, but it’s lucrative once you do.
Digital Marketing Basics
If you want to be great at digital marketing, you’ve got to master your content strategy first. Do you know what kind of content do your fans want? Here are a few examples of content formats:
- Video Blogs
- Explainer Videos
- Behind the Scene Photos
- Interviews with Industry Pros (audio or video)
- Memes and Jokes
- Motivational quotes
While Memes and Jokes (and a few cat or dog photos) are great, your content should be about more than pure entertainment. Use it to reinforce your brand image in your audience’s mind.
The best way to do this is to pick two or three key words you want people to associate with your brand. Every video or blog post you create should reinforce at least one of these word associations.
Building Habits
Like any other speaker or coach, you want to be the top brand in your niche. That means doing more than posting memes or quotes every now and then. It means delivering quality text, photo, and video content on a regular, consistent basis.
Get your fans into the habit of viewing your content. If they know your brand maintains an active content schedule, they’ll start to anticipate and be on the lookout for it. Many small businesses achieve success by posting one new piece of content per week.
The Internet rewards speed and consistency. Become adept at delivering good content on a consistent basis if you want to win the digital marketing game.
How to Get Started with Digital Marketing
It’s not difficult to get started with digital marketing. Here are three steps to get you get you on the road to digital marketing success.
- Design Social Media Pages That Look Great and Provide Value and Benefit
Your brand’s social media pages can not only look great, but can also be a great source of value and benefit. When done right, Social media profiles are an easy way to stand out from the crowd. Design graphic assets that fit the dimensions of each platform. This might take a little time to set up, but you’ll only need to do it once; and it’s more than worth it. People notice your attention to detail when you take the time to make your online presence look great. - Set Up Your Content Strategy
Consistency is the top priority for your content strategy. Don’t get so ambitious you miss your goals. Create a realistic content schedule based on the resources you have available. Having said that, the more frequently you post good content, the better off you’ll be. How many times you post each day will determine on the individual platform. You can post multiple times a day on Twitter, while 2-3 posts per day on your Facebook page is best. Don’t forget to check your stats to see what time of day is best for your audience. If you’re just getting your feet wet, keep an eye on your schedule and aim to increase your posting frequency over time.[clickToTweet tweet=”Consistency is the top priority for your content strategy!” quote=”Consistency is the top priority for your content strategy!”]
- Iterate and Experiment
You won’t get your social media strategy right on the first try. It takes time and experience to learn what your audience wants from you. It’s really all about experimenting and seeing what works and what doesn’t. Experiment with different kinds of content, different calls to action, and different times of day. You want to discover what works best for your brand on social media. Try at least one new idea each month until you figure out your most effective techniques.
You’ve got what it takes to be a great digital marketer. These tactics can be challenging, but don’t stop when it gets tough. Keep at it and continue to work on your marketing strategy until you see the results you want.
Also published on Medium.
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!
Knowing your audience is key. If your business is a young, hip and trendy one with a young target market then memes and jokes may work very well. But if you are a corporate business dealing with serious issues then that content is not likely to go down well!
I think it’s important to analyse your competition (at least the ones you know are doing well!) and have a look at what they do, and then attempt to emulate and improve upon what they do.
Very true. You should always tailor your content and marketing to your specific audience. On the other hand, it’s also a good thing to be the real you and show your personality in what you do. Being real and being honest about who you are is an important factor in any marketing campaign. If you are fun-loving and outgoing in person, you should be that way on social media – depending on the platform. While you might be a lot more serious and business-like on LinkedIn, you can be more personal on Facebook or Twitter. When everything is said and done, I am my business, so I want people to see the real me in my marketing.
Great Post.