If you’re a business professional in this digital age, you surely have a profile and, if appropriate, a Company Page on LinkedIn. And if you’re a savvy professional, you’re actually investing time in using that LinkedIn account for networking and increasing your visibility.
Not putting much time into LinkedIn on a daily basis? After reading this article, chances are you’ll change your ways. Trust me.
LinkedIn has quite a few powerful features a lot of folks simply aren’t using. There are also a gazillion business connections waiting to be made there. The following are just some of the ways you can optimize your profile.
Add a background photo. Back in 2014, LinkedIn rolled out the ability to add a background/header photo to your profile. Not a huge game changer, but a great opportunity nonetheless. Showcase your brand by using your logo or a branded image of some sort. Maybe use that space to drive visitors to where they can opt-in and subscribe to your list. Upload an eye-catching banner that will grab the attention of your visitors and compel them to get in touch with you.
Generate a LinkedIn Badge. Make it easy for people to connect with you on LinkedIn by creating a profile badge and putting it on your website or blog! You can create your personal badge here (there are various designs to choose from). Click here to go to the page where you can create a badge for your Company Page.
Optimize your profile and Company Page with keywords. Company pages are more for businesses that have employees or are bigger brands, but some of the smaller businesses have them as well. Don’t forget to use strategic keywords throughout your LinkedIn profile. Put key words and phrases in your summary and headline to get the most leverage in visitor searches. As always with keywords, just don’t over do!
Upload videos and other Rich Media. LinkedIn will let you add videos, photos, links, and presentations to sections of your profile, so use that to your best advantage. Anything you’re proud of or that will enhance your image … add it!
Read (and share your own) network updates. Facebook has its timeline and newsfeed feature, and LinkedIn has its network updates feature. Check the updates feed throughout the day for updates happening in your network. Don’t forget to regularly share your own updates, too!
Join Groups. There is a very good reason to join LI groups (besides the networking potential): you don’t have to be a first-degree connection with someone to message them if you belong to the same group! When you’re members of the same group, you’re able to view profiles of fellow group members without being connected. This is a great way to connect with others you’d like to get to know that aren’t 1st or 2nd degree connections.You don’t have to be a 1st degree connection with someone to message them if you belong to the same LinkedIn group!Click To Tweet
Create your own group. Speaking of Groups, if you have a desire to be seen as a thought leader in your field, start your own! It’s a great way to enhance your networking opportunities and share your expertise with others. Bonus? When you manage your own group, you can email the members of that group. Yes! Can you say, “worthwhile?”
Create Showcase Pages. For those of you who already have company pages, or decide to create one after reading this post, you might take a closer look at LinkedIn Showcase Pages. The Showcase Pages are linked from your main Company Page, and allow you to focus on a particular product or service. If they are appropriate for your business, use them! You’re allowed 10 of them per company page.
These are just some of ways you can be optimizing your LinkedIn presence. Have I missed anything obvious? Send me a comment. Oh, and be sure to check out MY LinkedIn Page here!