The practice of setting goals is not a new process. Everyone from individuals to corporations has been practicing goal setting for as long as setting goals has been a “thing,” so it’s something small businesses need to do as well!
Goals aren’t just for January when you’re planning for the coming year. They can be formed at any point of the year, including the summer months. June marks the official halfway point, and is the perfect time for setting goals or reevaluating goals already in place.
Those who dismiss the proven practice of setting goals are the same people who find themselves floundering and losing steam not long after the shiny newness of a new year wanes. A business with no goals operates very much like a rudderless boat that spins in circles and never moves forward. Having targeted goals will benefit your business in multiple ways; but it will also save you from a few things at the same time. Here are eight surprising things business owners will free themselves of by setting goals:
Procrastination: Business and motivation guru Brian Tracy said, “Goals in writing are dreams with deadlines.” Specific tasks achieved at specific times will work to propel a success plan forward, as opposed to one that languishes and dies due to lack of action.
Complacency: When business is good and you have an abundance of clients, it’s easy to slip into complacency. Goals are in place to remind us that, “Hey, there’s still a lot more you want to achieve this year, so let’s not get too comfortable.”
Wasting time: Ever heard the saying “The man who chases two rabbits catches neither?” Goals work to keep our eyes on the prize and our intentions on the task instead of straying off toward bright lights and shiny objects.
Wasting money: The constant backtracking after you’re lured into testing the newest/latest/greatest shiny object (that once again didn’t pan out) is not only exhausting, but can be expensive in the form of lost time and money unnecessarily spent.Stay on point! Mid-year is a great time to check the progress of your goals and rework if needed!
Diminishing Work Ethic: If you are directionless and feeling ineffective and disillusioned (because you aren’t achieving goals…because you didn’t make any) it can become harder to remember the “why” of doing what it is that you are doing. Not having a clear set of goals with an ultimate end game makes it unlikely everyone involved will stay motivated and excited about the project.
Overwhelm: Goals have a handy way of making monumental tasks more manageable and less overwhelming. Clear goals work to break larger, intimidating aspirations into smaller, more achievable steps when something is perceived to be “not do-able.”
Never Knowing Your Potential: Coaches know they need to challenge athletes to dig deep and reach for the stars in order to find their own personal success. The same principle applies to business owners. If you never challenge yourself by setting goals that are just a little out of reach, you may never know what you are capable of.
Fear: Shouldering the commitment of running a business and making a living can be a terrifying process if you have no idea what to expect or what to do next. This apprehension of the unknown can lead to lack of action and excuse-making like, “I just can’t do it” or “no one understands the pressure I’m under.” Setting goals and making a plan is a great way to monitor what you’re doing, and often alleviates the fear of the unknown.
What You Will Gain by Goal Setting?
By setting goals, speakers, coaches, and business owners will gain a system of checks and balances that indicate where they’ve been performing well, and what areas still need work. Having a clear plan on paper, along with the determination to implement that plan, is just one of many powerful ways to ensure success in business.
Do you reserve setting goals to the beginning of the year, or do you mix it up and plan mid-year as well? Or … do you plan and set goals at all?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!