As a speaker or coach, your clients and potential clients are quite literally investing in your personality as much as they are in the information you can bring to them. And, I suppose, the same could be said for most types of service providers. The question is … how do you walk that line between being personable and being professional in your marketing?
There are many ways you can inject personality into your marketing, without losing any of that professional demeanor you have to offer the world. Here are seven things you can do, to add more you in your marketing:
- Include an audio file in your email marketing messages. One thing you can do, to put more of your personality into your marketing, is to record an audio clip and attach it to your email messages. This helps you to give more context to the message you’re sending, and it also gives the recipient a little bit of your personality. If you love this idea, you may even want to consider using an audio email service.
- Use video in your Tweets and Instagram updates. Video is important in marketing. I don’t have to tell you that, especially if you’re a speaker or coach. When you use video in your social media marketing, you have an incredibly powerful way to show your personality. Post short videos as often as you like. (And by the way, people love a good blooper reel. Just sayin’!)
- Use the Story feature in Facebook and Instagram. Facebook and Instagram Stories are a great way to give others a glimpse into your personality. Why not show what it’s like to live a day in your shoes by sharing updates via a Facebook or Instagram story? Have some fun with it! Marketing doesn’t have to be a chore, or boring.
- Make use of videos in your LinkedIn posts. There’s a definite theme emerging here, isn’t there? People want to hear and see who they’re working with… so show them! Video on LinkedIn is huge. So huge, you can now go live on LinkedIn! Even if you’re nervous that the quality of your video won’t be professional enough for your LinkedIn audience… do it anyway. Social media has changed our expectations of professionalism in video. It doesn’t have to be perfect to work.
- Start a podcast. If you want to get up close and personal with your audience, what better way than with a podcast? Listeners really get the chance to know you, and they also gain wisdom from the topics you choose to speak about. Win win!
- Maintain a blog. Even though social media has taken over the world, there is still room for your blog. You can use it to share professional information but can also weave in stories from your personal life. Hey! It’s your blog so it can be what you want it to be.
- Broadcast live from time to time. Most social media platforms now provide the opportunity for you to broadcast live. Use that option to make “in the moment” announcements, on the spot updates, and to share any other things that people would love to be among the first to know about. And as I mentioned above, LinkedIn has jumped onto the “live” band wagon!
Years ago, we all believed our marketing had to portray the utmost professionalism, but social media sort of turned that idea on its head. Sure, it’s important to continue to maintain an air of professionalism, but it’s OK to be more business casual than boardroom ready.
Can you think of some other ways to put more of yourself into your marketing? Please share!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!