It’s that wonderful time of year again when many of us slow down to enjoy the holiday season with our loved ones. That means a little bit of a break from work to rejuvenate ourselves, and think about what we want for our businesses in the coming year.
I always crack open my marketing plan at the start of a new year and think about which strategies I will employ again, and how to improve on the ones that may not have been so successful.
Taking the time to review your marketing plan is extremely important. However, if you wrote a 100-page business plan with a huge marketing component, it might be a bit of a daunting prospect to sit down and review it.
That’s why I’m a huge supporter of the scaled down marketing plan. It can be one page, five pages, ten pages … it doesn’t matter how long it is as long as it contains a clearly outlined plan for marketing your business.
Your marketing plan should be reviewed on a regular basis. Consider all of the technology that exists today that wasn’t mainstream one or two years ago! You should be incorporating new ideas into your marketing strategy on a regular basis so you can continue to stay fresh and current, and of course attract new business.Incorporate new ideas into your marketing strategy on a regular basis to stay fresh and current.Click To Tweet
In my opinion, the easiest way to ensure a successful marketing plan is to keep it simple.
Here are a few suggestions to create an achievable marketing plan. After all, your plan won’t do your business any good if it’s too clunky to execute!
Keep it short. Yes, I realize I already mentioned this, but I mean it. If you can’t flip through the entire document in fifteen minutes or so, it’s probably not getting revised as often as it should – which means it probably won’t get you the kind of results you’re really after.
Break it down by broad topics. Take a piece of paper and write down broad topics like Social Media, Print Media, Video, Audio, and Web. Then beneath those topics, write down some of the ideas you have for things you’d like to try in the next year. (Email newsletter, Twitter, blogging, podcasting, Blab, etc.)
Create a month-by-month action plan. Take the ideas you wrote down and decide what you will do in the next twelve months. For instance, if you plan to integrate Twitter and blogging into your marketing (yay!), in January you might set up a Twitter account and a blog. In February, you can plan to follow 100 new accounts, Tweet twice a week, and blog monthly. In March, you will Tweet daily; follow 100 more accounts, and blog bi-weekly.
That’s really about as complicated as a marketing plan needs to be. Of course, we always recommend you take a good look at what your competitors are doing, and drill down your target audience before you create your marketing plan, but this is assuming you’ve already taken those steps!
What were your biggest marketing challenges in 2015, and how will you overcome them for a successful 2016?