Blogs are a great way to share your expertise and get fresh content about your business into the search engines. Blogs also create an opportunity for readers to ask questions, share opinions or request further information about the topic you are sharing. Creating an environment where readers feel comfortable commenting does not happen overnight and entrepreneurs need to continually work to cultivate relationships with readers to gain their response.
But if your blog is consistently looking like a ghost town with minimal comments and engagement, there are six reasons why this may be occurring:
You’re not Asking Questions: There is a lot of value in the phrase; “What do you think about this topic?” Asking a question has the same power as a call-to-action and it’s an open invitation to get a dialogue going. End your blog posts with open-ended questions, or with a thought-provoking slant, to encourage readers to step forward and respond.
Your Commenting Process is a Pain: We all hate spam but if your commenters have to jump through multiple hoops via tools like CAPTCHA word verification, they may just skip commenting altogether. Instead set your comments on “moderate” so you can weed out the spam and avoid making your readers have to decipher those tiny, blurry letters and numbers in order to post their comment.
Your Readership is Notorious for Lurkers: Not everyone’s blog community is the warm-fuzzy-talky-type. Some blogs have an amazing readership, but no comments, because the readers (for whatever reason) don’t feel comfortable doing so. Pull them out of their shells by posting a gentle reminder at the end of each post that you value their comments and would love to hear their thoughts.
Your Posts are Novels: Readers these days are incredibly pressed for time and often don’t have the time or patience to read an 800+ word article. Though it can be hard to convey an opinion or evoke emotion in 400 words or less, that word count is the “sweet spot” for most readers. It’s very possible your readers are not commenting because they are never reaching the end of your article.[clickToTweet tweet=”When readers make the effort to leave a comment, take the time to respond and thank them.” quote=”When readers make the effort to leave a comment, take the time to respond and thank them.”]
You Leave Them Hanging: Just as an unreciprocated high five is awkward and disheartening, so is an unacknowledged comment. When readers make the effort to respond and share an experience in your comment box, take the time to respond and thank them. It encourages further dialogue and lets them know their opinion is not only seen, but matters.
You don’t reward Their Efforts: WordPress plugins like CommentLuv are perfect for giving your readers a free perk for taking the time to leave their thoughts. Once a reader comments CommentLuv will include a link to their last blog post at the end, which acts as an “incentive” and also rewards them with the possibility of new readers. Another “rewarding” plugin is the Top commentators plugin which gives special recognition to your top commenters.
Which of these commenting strategies have you been neglecting?
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!