Many businesses choose to create and maintain blog as a way to stay connected, stay fresh in the eyes of the search engines and keep their readers informed. But what if you could do “double duty” with your blog content so it not only informs, but extends your reach and fills your lead funnel as well? Here are some ideas:
Pinterest Widget. Pinterest is an amazingly fast-growing social media channel; and chances are your business has already taken the steps to create a Pinterest Board that showcases your products or services. Why not take this wildly successful visual media one step further and create a Pinterest Widget from your Pinterest Board that can be added on your blog? Simply locate which Board you would like to showcase, click the little gear symbol and choose, “Make a widget.” Use the embed code as a creative ending for your content and also another unique way to get your information, products and services in front of your readers.
Enhance Sales: Have a book to sell? Rather than simply offering up an Amazon “Buy My Book Here” link, create an eye-catching graphic of your book with an inspiring call to action. This space-filling image bonus can be placed at the tail-end of every blog post as a tactful reminder that you have products available for sale. Make the image clickable so interested parties need only click on the picture to be directed to a sales or checkout page.
Adding Opt-ins to your Content: Sidebar opt-in boxes offering free reports or gifts can do wonders to grow your email list, but they can also be easily overlooked by time-starved readers. One way to keep your list-growing offerings in plain view of your readership is to post that same opt-in box offer at the end of every blog post as a way to double-up on the coverage (and chances) a reader will see your information and click through.
About the Author: It may be a “no-brainer” that readers understand they are reading information on your virtual real estate, but a credibility building “about the author” bio box at the end of each blog post not only looks impressive, it can act as a reminder to readers to connect with you in other places as well. Include your website link, links to the books you may have on Amazon, any sales pages and your social media accounts. WordPress plugins like Author Bio Box, Fancier Author Box and Social Author Bio can make the process automatic and seamless and place this important information for you every time a new post publishes.
Calls to action: As with any sales or marketing tools, site owners need to remember to include clear calls to action on all of the options above. Include verbiage like; “follow us on Pinterest,” “sign up to receive__” and “go HERE for more information on__” to not only encourage follow-through from readers, but also give them clear direction on what they need to do to proceed.