We all know that it’s absolutely essential to have a website if you have an online business. But on the other hand, your website won’t do you a bit of good if people can’t find it. While the importance of search engine optimization (SEO) cannot be denied, there are also lots of other ways to guide visitors to your website. Debbie Allen, International Business Speaker and Award Winning Author shares five simple things that you can do to help people find you on the web.
5 Ways To Get People To Discover YOU Online
By Debbie Allen, All Rights Reserved
- Send Them an Email With Your Signature
Always use a well-crafted signature file at the end of your email message. It amazes me that so many people miss this simple online marketing strategy. It is easy and very effective! You not only give prospective customers every way possible to contact you – you also have the opportunity to drive them to you Web site. Always include your email address, snail mail address, phone, fax, catch praise and/or unique selling proposition, something for free on your
Web site and a hyperlink directed to your site.
- Become a Shameless Email Marketeer
Look for opportunities to network online via email. Search for organizations and associates that you can do business with, send out emails to share links, send emails to anyone that
may help and support your success. I have met friends and business associates from around the world. Many have added a link to their site and some have formed successful joint ventures that lead to more magnified marketing. The world is now available to you at a click of the mouse. That is just too exciting!
- Develop an Effective Website With Descriptive Keywords
Use keywords that best describe and summarize your business and expertise. List the keywords in your Web site title bar and throughout the text on your home page or link page. This strategy is crucial for search engines and directories to locate your site. If you are missing out on this – you are missing out on TONS of online exposure.
- Post Your Ezine in Online Directories
There are many sites that feature electronic newsletters on dozens of topics. Do a search on under e-zine listings and you will find many that will post your electronic newsletter. Viewers
read a short description of your e-zine and link to your email to sign up. This is a great way to get many prospective customers to discover your site and will increase your subscriber membership quickly. Many of these sites post your e-zine listing for free and others charge a small fee for each person that signs up.
- Participate in Online Forums or Chat Rooms
There are many online newsgroups, bulletin boards and chat rooms that you will find interesting. Focus on the ones that will best support your expertise. The main value to these, if they are reputable and archived, is that you can become recognized, and better yet, recognized as an expert in your field. Start writing, sharing and supporting – but don’t promote. People do not like others that use these forums to promote. Simply add your helpful comments then list your email and or Web site in the message. You will begin to reap the rewards of new online friends, business associates and new customers. I discovered many of my marketing guru friends and fellow contributing authors to my books this way – so I know it really works.
Debbie Allen is an internationally recognized marketing and sales expert, professional speaker and author of 3 books on business marketing including, Confessions of Shameless
Self Promoters and Confessions of Shameless Internet Promoters.
For information email: [email protected]
Websites: www.DebbieAllen.com and www.ConfessionsofShameless.com
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