“But I don’t know what to write about!”
It’s such a common answer from my clients when I ask why they’re so resistant to the idea of blogging or being more active on social media. It’s like when my kids used to say, “Mom, I’m bored!” when I knew darn well they had a hundred things they could be doing.
If you’re clear on your brand, you have lots to talk about!
Don’t overthink this. Writers block isn’t a death sentence! You have a business, and there are clients out there who need your products or services. You’re solving problems and relieving pain from people’s lives in some way, shape or form. If not, you wouldn’t be in business at all, would you?Writers block is NOT a death sentence!
Now, if you’re finding yourself short on topics to write about, here are five ideas that should get those writing wheels churning, and put the kibosh on writers block!
- Go back to your brand values. When you start a business, one of the first things you should do is make a list of the reasons why you are going into business to begin with. What do you value? What really matters to you? These are great things to write about in blog posts, LinkedIn articles, and on social media channels.
- Think about your clients’ needs first. If you’re used to only writing about your business and your services or products, maybe flip that around and write about things that really matter to your prospective clients. Not to say people don’t/won’t care about your offerings, but really write to their pains because that’s what really hits home. Offer solutions to their problems. Share advice and information. This is powerful content to share because it shows your audience you care about them.
- Share other content. You don’t have to reinvent the wheel here. If you don’t enjoy writing, you can share articles and blog posts and other bits of content that interest you. No, I don’t mean plagiarize! We live in a social world now. If you want to go to your blog and start a new post about why you resonated with a certain article and share the link to said article, giving the author full credit? Go for it. That’s a great way to keep your blog fresh and to let people know you’re staying up to date on industry information.
- Repurpose old content. If you used to write lots of content before you got busier, go back and see what you’ve got available to repurpose. You can freshen up posts, or just share them again on social media. Chances are, many of your followers haven’t gone back to read every single piece of content you’ve ever written. (Unless you are JK Rowling.)
- Look at what others are doing. Take look at what type of content your competitors are sharing. Model their good habits without stealing their stuff. Maybe you’ll find, through one of their blog posts or social media updates, that they have a different philosophy on something than you do. Use that to fuel your own writing.
I hope I’ve given you enough ideas here that can get you out of that writing rut. Please feel free to share your own writers block tips by leaving a comment!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!