The use of email marketing to stay front-and-center of current and prospective clients has been growing by leaps and bounds. This marketing tactic has shown its worth with its longevity and proven track record for many online marketers, speakers and coaches. Because email marketing is such a well-liked and used business tool, however; it has led to bigger problems for those using it. According to several sites and reports, over 205 billion emails are sent daily; and the average business owner receives over 121 emails a day. With stats like this, you know darn well your subscriber’s inbox is most likely pretty full. Overly full inboxes usually mean one thing; your information will likely be ignored.
Even with the influx of massive amounts of email, entrepreneurs can still enjoy success and revenue via email marketing. There are many ways to use email marketing, so many in fact that it can be downright overwhelming trying to figure out what will work best for your brand or company. If business owners offer value-added information, and do so in a creative way, they should be able to navigate their way through email marketing and have the success to back it up. Here are some fresh ideas to approaching your email marketing plan in a more creative way:
Become an Email Marketing Expert: Harness all of the resources available to teach yourself about email marketing strategies. There are lots of great books and courses available online. You may even find local seminars, workshops or mastermind groups that will be happy to help you fine tune your campaignHarness all of the resources available to teach yourself about email marketing strategies.Click To Tweet
Cover Your Bases: Nothing is worse than sending out your fabulously written email marketing piece only to be rewarded with multiple unsubscribes, or worse yet, finding out you’ve been reported for spamming! Make sure you are using permission-based marketing and not just adding people to your lists willy-nilly. Your readers are less likely to take you seriously if you pester them with a barrage of information or sales pieces, especially if they didn’t ask to receive them in the first place.
Consider Streamlining: Consider sending email without a lot of graphics and photos. Time-pressed business owners aren’t going to stick around and read your content if they have to wait for a lot of images to load. Yes, images liven up your content, but also increase loading time. Always make content your top priority. Add images sparingly, and only when relevant to your content.
Keep It Simple, Silly: Keep the focus of your broadcast or ezine around a specific message and don’t bore or bog down your reader by subjecting them to an excessive number of facts in a single message. Create one simple message that is short and direct. Just as it is when creating a Tweet when limited to 140 characters, sometimes newsletters that are succinct and get to the point quickly will have a higher success rate than those that are info-heavy.
Reel ‘Em In: Just as with blog posts or articles, the headline or subject line of your email needs to catch your reader’s attention if you’re going to get them to open or read it. If you are one of the busy business owners looking at 121+ emails each day, what will catch your eye? A generic and plain email subject line, or one that “pops” and creates a little bit of curiosity? Catchy, creative headlines increase the chances of your email and newsletters being opened and actually read. If the subject headline is dull or sounds a little “suspect,” it’s likely to get deleted without ever being read. A word of caution about getting too creative with your headlines though … the sensational “ you’ll be amazed at what happens next” type of subject or headline tends to turn more people off than on.
As more people rely on their computers for information, email marketing is still one of the best ways to communicate with your clients, prospects and general subscribers. When considering your next email marketing plan, keep in mind that while content is still King, creativity is Queen.
Check out this Email Tracking Guide from the folks at Sidekick to give an edge to your email marketing.
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