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Improved organic reach. Supercharged advertising ROI. Increased sales intent. Access to a flood of consumer Internet traffic. These are but a few of the perks that await you when you integrate video into your growth strategy. The influence of video is undeniable. Video is expected to make up 82% of all consumer Internet traffic by 2020. There has never been a better time to make the commitment to business video. Google loves to index video. The sooner you add video to your marketing content, the sooner you’ll reap the SEO benefits. Adding video marketing to the mix will help you establish a reputation as a forward thinker. Someone tuned into the changing face of brand building and customer acquisition.
Unfortunately, far too many business owners think they don’t have time. They think it will take up too much of their team’s time, or their own. Nothing could be further from the truth. Video outreach is not only easy to start, it has many benefits business owners often miss. Video marketing is a major business-growth opportunity. If you worry you’re missing out on it, consider the following top benefits of using video in business.
Video is a powerful brand development tool. It allows you to show much more personality than a blog post ever could. Video lets prospective clients get to know you and your team. They can “experience” your products and learn about topics important to your company. It’s not all about selling either. When you add video to your marketing, you can create and share videos on a variety of topics. Doing this will help consumers build a relationship with your brand. Video is especially important for brand development on social platforms like Facebook. With over 1.8 billion active monthly users as of 2016 , Facebook is a hotbed of video activity. Pre-recorded videos, livestreaming, and video chat are popular with Facebook’s massive audience base. If you want to supercharge your brand development, you can’t beat the power of video.
Improved SEO, increased lead conversion and customer acquisition are benefits of video marketing. Businesses using video as part of their marketing strategy enjoy increased time-on-page rates (great for SEO), engagement from mobile-enabled consumers (video is preferred over text by mobile customers), and improved social media networking (video is awesome for sharing on Facebook/Twitter/Snapchat/Pinterest/etc.). If video isn’t part of your marketing strategy, you might be doing your business more harm than you realized. Your competitors are reaping the benefits of video marketing for business building. The future of your business could be in jeopardy if you are not using video too.
Many business owners understand the power of video for marketing and brand development. But fewer understand its strength as a communication tool. It’s a great way to update clients and customers about product launches and updates. It’s also a great way to introduce new team members. If you’re looking for a tool to skyrocket your conversion rates, look no further than video.
Educating your audience via video can have a long-lasting impact on your business. You can use video to show your audience product/service specifics they might not know about. You can also use video to educate suppliers and vendors about your company. Long-term relationships are critical to lasting business growth. Video outreach and educational content allow you to do that. Think about the questions your customers and clients ask on a regular basis. Can you see how you might be able to harness the power of educational video content?
Benefits of Outsourcing Video Creation
If all this talk about video marketing has you ready to jump on board the business video train, don’t think you have to power the locomotive yourself. You can reap the rewards of video outreach without doing all the work yourself. Outsource it to an experienced video specialist. No matter what the task … creating custom video graphics, brainstorming, content creation and editing. An experienced video specialist can do it all.
If you are ready to put the power of video to work for your brand, let me know. Together we can make sure your business is able to enjoy all the persuasive benefits of video.
Also published on Medium.
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today! Follow Terry on G+