Whether you’re online or off, first impressions are very important when meeting someone for the first time. LinkedIn is a premier source for business connections, leads and sales. And, like a face-to-face meeting, your LinkedIn Summary is an opportunity to share critical facts beyond your name, head-shot and headline. Here are 4 tactics to ensure your LinkedIn Summary delivers the information and credibility you desire:
Make the Most of Your Word Count: A LinkedIn Summary allows users 2000 characters to share relevant and important details about themselves, their skills and their business. It’s best to create this summary in the 1st person and be mindful of spelling and grammar.
Be Succinct: Users may have 2000 characters, but your best bet is to create a summary that is short and to the point. Another trick is to use CAPITALIZATION to highlight keywords, phrases and headings. Just don’t over do.
Bullet Points Rule: As with content on blogs or websites, offer up your information in short and easy-to-read paragraphs; and share as much information in bullet point format as possible.Always add a clear call to action at the end of your LinkedIn Summary!Click To Tweet
Call to Action: Once your summary is created and optimized, be sure to end it with a specific call-to-action. These CTAs could include verbiage that encourages the reader to call for an appointment, visit your website or connect with you on other social media platforms.