We all know Twitter as one of the “big four” when it comes to social media channels. At 288 million users (and growing), and over 500 million tweets sent each day, there is no doubt Twitter is a fantastic tool for online visibility and lead generation. But where many entrepreneurs fall short is with the notion that just “being” on Twitter is enough. Believe it or not, there is a method-to-the-madness when it comes to using one of the biggest social media channels available.
Here are 4 tips to help you avoid and prevent Twitter failure!
How to avoid Twitter #fail!
You’re not ON Twitter: I know in this day-and-age it’s to believe that there are businesses that have not jumped on the fast-moving site known as Twitter, but many are either intimidated by this robust platform or fail to see its value and benefit to their business. If you are one of the many who are resistant to creating a presence because of lack of time, knowledge and yes, fear…it’s time to get over it and get serious. Did I mention there are 288 million users? Put your reservations aside, join the conversation and discover another great source lead generation tool.
You’re Not Including Images: A study in 2014 revealed that photo tweets were 94% more likely to be retweeted than those that are text-based. That number is likely on the rise, thanks to twitter becoming more accommodating to images, and users understanding the power of including an image with their tweet. Image posts on Twitter are more impactful than text-only tweets because they take up more space on the timeline, which makes them hard to miss. And face it, people love images!A 2014 study shows photo tweets are 94% more likely to be retweeted than those that are text-based.Click To Tweet
You Are Not Using Hashtags: Contrary to popular belief, hashtags are not just a quirky way to extend your conversation. Hashtags like #EpicFail or #IAmOverIt are funny and drive a point home, but they do little to drive traffic or grow your credibility.
Hashtags were created as a way to monitor keywords and conversations relating to specific interests. By doing a little research and checking Twitter itself to see what hashtags are widely used, the user should be able to identify what’s relevant and hot in the world of hashtags. A word to the wise, however; don’t use a hashtag unless it’s relevant to your business, cap them at three-per-tweet and don’t piggy back on other topics (as in … “I am excited to see the new movie Inside Out. Visit my site for more coaching tips and news.).
Hashtagging also works in reverse, and this savvy tool can be used to your business’ advantage. By setting up a feed on a third-party tool such as Tweetdeck, DrumUp or BuzzNumbers with keywords or hashtags related to your business, users can get a first-hand look at what people are talking about.
You Aren’t Being Social: Your tweets should contain pictures, links or hashtags to catch the reader’s attention, engagement and action. But Twitter is not a “spray and pray” source for sharing your information and hoping for the best.
Relationships need to be cultivated on this social media channel just like anywhere else. To put the “social” back into social media, acknowledge those who retweet you with a thank you, retweet others, reply when mentioned, start conversations or join conversations when possible, tribe-build continually and make sure your twitter “personality” matches the brand of your business.Relationships on Twitter need to be cultivated just like anywhere else.Click To Tweet
If you’d like to find out how we can help you expand and enhance your presence on Twitter, contact us to schedule a complimentary 20 minute consultation, and we’ll chat about it!