Oftentimes, one of the the biggest challenges for business professionals can be self-promotion. Many people simply find it difficult to talk about themselves, and struggle to tell the world how “good” they really are.
If you are one of the many who tend to fall over their tongue when asked to talk about themselves, or simply avoid doing so altogether, think back to the old adage, “If you don’t toot your own horn, someone else will use it as a spittoon.”
As business owners and professionals we need to be our best cheerleader because if we don’t hone our self-promotion skills, our team could possibly lose the game. Self-promotion doesn’t have to be complicated or scary, but it does need to be effective and professional. Here are some simple tips to get you on the right path.Are you promoting your own company with confidence? If you're not, then who is?
A Clear Picture of You: I could go on for days about some of the sketchy business profile pictures I’ve seen in the past, whether on social media or their website about page. The bottom line, however, is business owners need to put their best face forward. Pictures from family reunions, your best friend at the beach, or with pets may be whimsical and sweet, but do little for your business credibility. Invest in quality head-shots to use in all of your social media and marketing efforts so potential clients can see the true professional you are. People connect with people they know like and trust. While your favorite pet might make people say awwwww when they see it, it says absolutely nothing about you or your trustworthiness.
Nail a Tagline: If you find it difficult to tell people what you do in a succinct and professional way, pare it down to the lowest common denominator. Laser in on the core of what you do with the end result being a statement that is only a sentence or two long. Like creating a Tweet, it forces you to eliminate the fluff and find the short-and-sweet message you want potential clients to hear. The ultimate goal is to answer their, “So what do you do?” question in such a way the inquirer responds back with, “That’s interesting. Tell me more.”
Don’t Be Afraid to Toot Your own Horn: Going back to the saying about, “If you don’t toot your own horn.” Many people really struggle with self-promotion because they feel it makes them look like they’re bragging or egotistical. The truth is, you could have the most amazing accomplishments in the world under your belt, but they’ll do little to help your business image if you don’t SHARE them. Leverage press releases and social media to share your victories and accomplishments, and allow your business savvy to shine through to others.
Find a Place to Showcase: Many large corporations have press pages where they share their mentions, awards and other newsworthy information on one tidy place. When it comes to small business owners, they sometimes forget to take this same step for their own business success and even dismiss the importance of it because they think they are, too small to mention. Your business has every right to share its victories; and having a place where visitors can read about media mentions and accomplishments will only enhance your business presence and credibility, with little work on your part.
The crux of the matter is that small business owners need to stop being afraid to promote their businesses and tell others about their wins and successes. If we’re not promoting our own businesses, how can we expect others to?
If you’d like to know more about our online marketing solutions and how we can help you promote your business with confidence, let me know. It’s what we do and we’re happy to help!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!