OK, I’ll rephrase that … 3 cool and one not so cool social media updates for you!
But whether the updates are cool or uncool, social media platforms are changing on what feels like a daily basis. So often, the majority of my tips lately have been social media related. And, since social media is one of the easiest and least expensive marketing tools today, I’d be remiss if I didn’t do my best to keep you all up-do-date!
Here are four of the latest updates that caught my attention!
Facebook Live: Facebook Live now offers the ability to share your screen when doing a live broadcast from your desktop without the use of a 3rd party app. Yup, your desktop and no 3rd party apps! Why does this excite me? It excites me because it adds yet one more way to use Facebook Live in your marketing … like live how-to-videos! Instead of recording how-to-videos and uploading them to Facebook, you can now take it a step farther and do them live so you can answer questions and provide solutions on the spot! How awesome is that! I’m sure there are lots of other ways this new feature can benefit business owners too. Just think of the different ways you use platforms like GoToMeeting, GoToWebinar, Zoom and other multi-viewer platforms. The only difference … and it’s a BIG difference, is you can now do sessions like that live. On Facebook. And anyone can join in! What a great way to strut your stuff and demonstrate your expertise.
Facebook Mute Feature: Maybe it’s because things can get pretty heated on Facebook at times, and people can say some pretty hateful and stupid things, but Facebook has evidently rolled out the ability for admins to temporarily mute individual group members from posting or commenting in the group for up to 24 hours. They also took it a step farther and have tested a “snooze button” option on desktop applications for those of us in the US. Those that have that feature can temporarily unfollow friends, pages or groups for 24 hours, 7 days or 30 days. This gives them the ability to stay connected, but take a little breather. I, for one, have been unfollowing people who sully up my newsfeed for quite a while now. I am able to remain friends with them and check in on them to see what and how they are doing, without getting a lot of “stuff” I don’t want to see on a constant basis. The option to mute someone gives me even more control over what I see, what I don’t see, and for how long. Nice job Facebook!Facebook cha-cha-cha-changes!Click To Tweet
LinkedIn Video: Since everyone else is doing it, LinkedIn has jumped on the native video bandwagon. On both iOS and Android, you can record a video IN the app, or upload an existing video. If you don’t have that option yet, you should soon. I haven’t tried this one out yet, but I’ve been seeing some video in my newsfeed lately. I’m not sure how well it will go over with LinkedIn’s unique platform, but time will tell. You can read more about it here.
The last of these of these social media updates is one of Facebook’s most recent, and is not making anyone clap for joy. It’s not cool either. According to very reliable sources, Facebook is testing a new option that will remove page posts from your main newsfeed. Not cool Facebook! It’s already difficult enough to get people to connect and engage on Facebook pages, but their newest idea is to include those posts in their “newly expanded ‘Explore Feed’.” Explore Feed? What the heck is that? Social Media Today wrote a great article about it. I’ve shared it on my own Facebook Page, but you can read it here too.
I’m sure there will be more social media updates coming down the pike … but that’s it for now!
Also published on Medium.
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