I remember when social media was just getting started. That makes me feel like a dinosaur to say, but in the Internet age, I sort of am a T-Rex! I remember way back when message boards were the main method of communicating with Internet friends and colleagues. But back then, we truly communicated with each other. If you had a question, you would post it and your friends would answer. The more time you spent reading these message boards, the more you got to know the people who were spending time there. The relationships you built there were reciprocal.
For those of us ancient Internet users who were using those forums, it was pretty exciting when Twitter and Facebook came on the scene. A new way to market our services! Woo hoo! A new way to grow our networks and share our knowledge! A whole new world!
But what seems to have happened over the past dozen or so years is we have forgotten the whole give and take part of the networking equation that made the message boards so successful.
Nowadays, far too many people use social media to spread their message in an attempt to strengthen their brand; but they’re talking at their followers instead of engaging in meaningful conversation.
In order to get the absolute most out of your social media marketing, you must be social!
Follow other accounts and assist where you can. Not only is this a nice thing to do, but people reading your replies will look at you as an authority on whatever subject it is you speak to. It’s difficult to do this when you’re balancing a LinkedIn account, a Facebook Page, a Facebook Group, a Twitter account, Instagram, and so on; but it’s so important to be engaged with those in your networks if you want them to help you grow.
Search for keywords and hashtags. One thing you might consider doing is keeping an eye on certain keyword phrases on Twitter and/or hashtags on Instagram that interest you. For instance, if you’re a speaker, it might be wise to look for people who are seeking keynote speakers for their events. Twitter can deliver this information to you in the blink of an eye. Hootsuite is a great tool for doing this sort of eavesdropping because it allows you to set up streams for many different search terms and phrases. If you want to know when someone’s tweeting about “speaker recommendations,” that info will be delivered to you in real time.
Avoid sounding like an Internet robot. We can tell if your feed is all prescheduled. Your followers can see right through it. If you send out the same types of posts every day without changing it up a bit, you’re going to lose our interest. Should you post for the sake of posting? Maybe sometimes. But in those automated posts, can you add in a little humanity and personalization that invites people to reply? When you’re sharing articles like: Top 5 things you can do now to grow your tribe! … that’s great. But what if you reworded it so you are inviting conversation. For example, … “Are you struggling to grow your tribe? What have been your greatest wins/challenges?” See the difference?Are you adding a little humanity and personalization into your social media?
Social media is wonderfully powerful if you’re using it to its greatest advantage. I know it’s easier said than done. That’s why social media marketing is often one of the first things our clients delegate to our team. It’s a huge time suck, it’s important, and it’s easy to hand over to someone else when they understand your business.
Are you using any of the 3 tactics I’ve mentioned? How are you interacting and putting a personal spin on your posts, and when responding or commenting on someone else’s posts?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!