It’s no secret that it is harder than ever for Facebook business pages to garner visibility for users. If your business page is beginning to look like a ghost town, it may be time for a few tweaks.
Share with a Purpose: Sharing motivational sayings and kitty pictures works well for creating engagement; however, too many business professionals lose sight of the fact that this powerhouse social media channel is an excellent traffic driver. Be sure to include tips, facts and interesting blog topics with your fans that will ultimately lead them back to your website.
Be a Connector: Build your following by using the “People You May Know” feature. When you connect with someone new, Facebook offers additional options of related pages to like.
See More: In the past social media gurus have advised that “shorter is better” when it comes to posting updates. But many are now utilizing longer posts that also work to increase engagement. It’s a little known fact that when posting longer content; your followers are shown a “see more” message that needs to be clicked to see the full extent of the story. This “see more” prompt shows up 7 lines in, and once clicked, counts as engagement on your Business Page.
Need help getting it all out there? Contact us to schedule a complimentary 20 minute consult to see how we can help you “up” your social media game!