It’s no secret that it is harder than ever for Facebook business pages to garner visibility for users. If your business page is beginning to look like a ghost town, it may be time for a few tweaks.
Share with a Purpose: Sharing motivational sayings and kitty pictures works well for creating engagement; however, too many business professionals lose sight of the fact that this powerhouse social media channel is an excellent traffic driver. Be sure to include tips, facts and interesting blog topics with your fans that will ultimately lead them back to your website.
Be a Connector: Build your following by using the “People You May Know” feature. When you connect with someone new, Facebook offers additional options of related pages to like.
See More: In the past social media gurus have advised that “shorter is better” when it comes to posting updates. But many are now utilizing longer posts that also work to increase engagement. It’s a little known fact that when posting longer content; your followers are shown a “see more” message that needs to be clicked to see the full extent of the story. This “see more” prompt shows up 7 lines in, and once clicked, counts as engagement on your Business Page.
Need help getting it all out there? Contact us to schedule a complimentary 20 minute consult to see how we can help you “up” your social media game!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!