I wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Because I have clients and team members in other countries, I consider it my responsibility to be aware of who is celebrating what holiday and when, so I’m not interrupting anyone with emails or phone calls that can wait a day or two.
If you have a global business like I do, here are three tips and considerations to incorporate into both your social media and email marketing, to reach as many members of your following as possible.
Social Media Tips for a Global Business
Create an international holiday calendar. I have a big ole’ master calendar I use to keep track of all major holidays in North America, Europe, and around the world because I have a global business. By regularly checking this calendar and keeping holidays at the front of my mind, I’m able do my best to avoid scheduling social media updates on days they will likely not get good visibility. I can also be certain I’m not inadvertently ignoring any holidays that are important to my friends/followers/colleagues.Time zones and holidays and colloquialisms, oh my!Click To Tweet
Stagger posts for time zones. If you have a following that stretches across time zones, keep that in mind when scheduling your social media updates … especially on Twitter, where multiple updates are more acceptable than they are on other social media platforms. Make sure you’re staggering your updates so people in other parts of the world are seeing your important messages, too. For example, if you’re scheduling a Tweet for 9 a.m. Eastern, post it again at noon so it will be visible at that prime 9 a.m. time slot in the Pacific time zone that same day, and even the next.
Be aware of innuendo and colloquialism. In addition to considering when you’re talking to your followers, be cognizant of what you’re saying to them. Avoid using words that might have double meanings (bloody hell!), and colloquial phrases that wouldn’t translate to someone who doesn’t speak fluent English. Examples of this would be: Don’t look a gift horse in the mouth! You’re driving me up the wall! There’s more than one way to skin a cat. While I don’t recommend changing the way you talk on a normal basis, it’s good to be aware of how what you say might be construed.
These are just a few simple tricks that should help you communicate more clearly, and improve your social media analytics!
How about you? Can you think of any other social media tips for global businesses? If you do, please share below in the comments.
Also published on Medium.