I’m hooked on blogging. It is still one of the best ways I know of to get your content out there in front of your target market … and keep those who are interested in your “stuff” returning to your website time after time for more. In actuality, the main goal of content marketing, is to drive people back to your website, so it makes sense to me to add blogging to the mix.
3 tips to getting the most bang for your blogging buck!
Link an older post to a newer post: Did you know … linking an older (related) blog post to a newer post will boost the SEO ranking of the new post? Say you’re writing a post on content marketing and there is a post on content marketing tools you did several months ago. Edit the older post to include a link to the newer post and it will help boost the rankings of the new one.
Add a contact form button to a blog post: It’s easy to add a “contact form” button when you are creating a blog post or page. This way visitors can hit the contact page button and be taken to your contact form … OR most contact form plugins allow you to add a short code to embed your contact form into your post so they can fill out their contact information without ever leaving the post or page. The idea is to make it as easy as possible for your readers to contact you. You can also take this concept one step farther, and embed an opt-in form at the bottom of your post so every time someone reads one of your posts, they are prompted to opt-in to your newsletter list or sign up for your blog. Check mine out at the bottom of this post!!
Include a Click-to-Tweet in your post: Truth be told, your readers love to share your content; and you can make it super easy for them to do by adding a Click-to-Tweet option in your blog post. There are a couple of ways to do that. You can use the Click-to-Tweet plugin by itself, but it’s also included in the Social Warfare sharing plugin if you have it installed. An added bonus … if you’re not using Social Warfare, you might want to check it out![clickToTweet tweet=”Add a Click-to-Tweet to your blog posts so your readers can easily share your content!” quote=”Add a Click-to-Tweet to your blog posts so your readers can easily share your content!”]
Any tips you’d like to add to make your blog posts more effective, and get more out of your blogging? Just hit reply and let me know. I’d love to hear them.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!