One of the things I’ve learned over my many years of being in business, is the “if you build it, they will come” marketing mentality that is so prevalent, even today. It’s a sad thing because it simply isn’t true. The truth is, you’ve got to market and promote your business if you want people to know it’s there.
Here are 3 quickie tips to stretch your marketing dollars and get your information out in front of your prospective clients:
Ask for a Referral: Successful marketing isn’t achieved by marketing only to those who don’t currently use your services. Some of the best advocates for your business are the clients who already love what you do for them. Reach out to your existing clients, mention that you have room in your calendar for a few new clients, and ask if they know of anyone who could use your services. Make sure you are specific regarding who would make a great client! You can also sweeten the pot by creating a referral program that rewards the referrer for any referral that turn into clients.
Start a Blog: Blogging is an effective way to not only share your knowledge and expertise, but also create the fresh content the search engines are hungry for. A three hundred word post is enough to get indexed by Google and also get your point across in a succinct way. To take this a step farther for more visibility, you can share your blog posts through syndication sites like Medium, Tribrr or other related sites like EzineArticles.com. Make sure you check the requirements for word count before submitting to outside sources first.
Re-purpose Existing Content: Remember that great article you wrote on social media tips for speakers and coaches? That very same information can be repurposed into micro-content as single tweets or as image-based tips. These “tips” or text-based images are hugely shareable on social media and a great way to spread your brand. For example … here are a couple of “nuggets” pulled from this blog post in the form of a tweet, and one from a recent blog post as a text-based graphic.Repurpose bits of content into micro-content as single tweets or image-based tips.
The quote can be tweeted directly from Twitter or your favorite scheduling platform like Hootsuite or Buffer, or as a “Click to Tweet” like the one above using a the Click to Tweet website or WordPress plugin. The image-based quote below can be shared across all of your social media platforms.
Here are a couple of related blog posts you might be interested in:
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!