By Terry Green
No matter what size your company is you undoubtedly share in the desire to “go viral”. But what exactly is going viral? Going viral means getting your video into the hands of the masses and having them do the dirty work of distributing and sharing your content with others. It’s the quickest way to see a surge of traffic and interest and it can be one of the most powerful marketing tools you have at your disposal. If you want to unleash the power of viral marketing then take a look at these 10 surefire ways to make your video go viral.
1. Be Unique: Whatever it is that you decide to do with your video, make sure that it hasn’t been done before. Feel free to play off current trends and fads, but always find a unique twist that will make your video stand out from the pack.
2. Shock and Awe: In addition to being unique, your video should — at least for a moment — shock the senses of your audience. Whether it’s a true startle or just something that sticks out for any reason, it will make people want to see what else you have in store for them.
3. Eliminate Corporate Buzzwords: The only person that cares about all of that fancy terminology you’re tossing around is you. Cut the fancy language and the corporate mumbo-jumbo and keep your dialogue toned down and friendly.
4. Stop Trying to be “Cool”: Few things in life are more obvious than someone going way too far over the top to try to fit into the image of “cool”. Stick to what you know and be who you are. People will see through you if you’re fake.
5. Stay Short and Sweet: One of the reasons why the best viral videos are universally well received is because they are short and sweet, lasting only a few minutes in length. You get a quick jolt of entertainment or a jarring, thought-provoking clip but then you can go right back to what you were doing before you clicked on that link.
6. Make Somebody Laugh: Laughter is a powerful weapon, capable of disarming all of the doubting and distrusting feelings that people have. If you can make your audience laugh, they will want to share the good vibes with their friends and family.
7. Go Above and Beyond: Take an everyday task and make it outrageous. Pull off a stunt so wild that people will feel like they have to watch just to say that they did. Step outside normal boundaries and go above and beyond what people would expect.
8. Be Homemade: Being visibly “homemade” can be a good thing. Think of the down to Earth, shaky video of The Blair Witch Project. You don’t need high quality production or fancy, expensive equipment. Having that homemade look can actually work to your advantage by removing the commerciality of your video and by making it more relatable.
9. Remember Your Brand: What do you — or your company — do best? Find a way to highlight that or make people remember that through the course of your video. Don’t stray too far into the realm of “viral just for the sake of being viral”. You don’t want to be the Super Bowl commercial that everyone talks about as being sensational, while nobody remembers what it was for.
10. Keep the Action Moving: Whatever you do, make sure your video maintains a fast pace. A long monologue, a drawn out intro or other extended scenes can instantly crush your audience’s urge to sit down and watch what you have to say. Always keep the action moving.
These 10 tips to make your video go viral will turn everything you touch into a viral sensation. Be warned though, if you master these 10 techniques you might find yourself with more traffic and attention than you know what to do with.
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